Saturday, February 15, 2014

Our Future

The temperature may not feel or look like spring yet, but the new year listing activity and open houses are heating up.  We’re thrilled to be getting ready to introduce our new brand as the market grows and before the 2014 US Open is here!

The conversion activities for this type of change general take from 4 to 3 months.  Our target date is mid April with our major event for the transition 18 April, 2014.  We are sharing this with you now so that you will SAVE THE DATE!

It has been a while since we announced that this change is coming and you may have forgotten the impact that it had when it was presented in December of 2012.  Paste this link into your browser for a reminder of the initial announcement and how Warren Buffett and Prudential Real Estate president, Earl Lee, feel about real estate and Berkshire Hathaway:  http://www.youtube.com/watch?v=Z3OwoZVSOFA.

And, take a look at this video for an informative overview of BHHS:  http://www.youtube.com/watch?v=oETmEirjSjA#t=177

WHAT WE ARE NOW WORKING ON NOW?  
  •  Our conversion team is working on learning about the new tools and programs that we’ll be rolling out next couple months.
  • We are speaking weekly with our conversion representative who is helping us develop our strategies for a powerful and effective roll out of the new brand. 
  • We have engaged Tarheel Communications to oversee our brand event and promotions throughout this critical time. 
  • Signage for the buildings, signs for the listings and branding for our company is being developed as we speak.
HERE ARE SOME THINGS YOU CAN DO TO HELP: 
  1. Take a count of the open house signs that you may have stored at home. 
  2. Take a count of the signs you have on your listings - let us know if they are the large or small signs when we send out the questionnaire (soon). 
  3. Get your personal photo updated so that it is ready when we need to send in the order for business cards. 



Look for more BHHS transition news in this space next week!  
Coming soon to a neighborhood near you.